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SINERG/ IA
Our research focuses on understanding how people interact with Artificial Intelligence and how AI is transforming digital behavior, trust, attention, and decision-making in Latin America.
We integrate behavioral data, massive prompt analysis, quantitative research, and AI-powered methodologies to generate strategic insights for brands, media, and digital platforms.
Understanding the Consumer in Artificial Intelligence Environments
Strategic Research and Analysis
Featured Study
The Pulse of Artificial Intelligence in Latin America 2025
The first large-scale regional study analyzing more than 36,000 real-world prompts to understand how generative AI is being adopted, integrated, and emotionally internalized by consumers in Latin America.
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