We analyze real-world prompts from users of ChatGPT, Claude, and other language models to understand how people actually interact with AI—real behavior, not surveys or focus groups. With Panel-to-Prompt, our proprietary methodology validated in five Latin American countries and with over 36,000 prompts analyzed, we detect consumer intent, emerging trends, and content opportunities before the competition.

We are a full-service boutique agency: we design the study, conduct it, analyze it, and deliver the story your team needs to make a decision. We use quantitative and qualitative methodologies, measure advertising effectiveness, and conduct customized research, adhering to the standards of global research companies.

We turn our own research into content that positions: papers for forums like ESOMAR, technical articles on evolving categories (such as the CTV/OTT/FAST taxonomy) and sector studies that generate conversation in the industry.

We prepare brands for the consumer who already engages with generative AI before making purchasing decisions. We audit how your brand appears in language model responses and help design AI-native content that answers the questions people ask today.